Hazel Tsai's Portfolio

WORK

ABOUT

RESUME

WORK

ABOUT

RESUME

WORK

ABOUT

RESUME

I design complex workflows into intuitive, consistent experiences through research-driven design thinking and scalable design systems

UX Designer

Hazel.

Featured Projects

B2C SAAS

RESPONSIVE WEB

REDESIGN

Redesign Stock Screening Experience

Redesigned the stock screener for better stock screening flows and mobile usability, shipping the design in collaboration with the engineers to balance user experience and technical feasibility.

B2C SAAS

WEB

USER RESEARCH

Financial Analytics Web Tool —

UX Research Case Study

Financial Analytics Web Tool —

UX Research Case Study

Financial Analytics Web Tool —

UX Research Case Study

Financial Analytics Web Tool —

UX Research Case Study

Led lean user research to address low engagement and conversion, driving redesign priorities for four key features and guiding new feature planning.

MOBILE WEB

DIGITAL + PHYSICAL

Enter the CoralSphere

Designed the end-to-end experience and prototyped the mobile interaction for Dell’s 2024 SXSW on-site marketing campaign, integrating generative AI and AR technologies.

Other Projects

B2C SAAS

RESPONSIVE WEB

0 - 1 DESIGN

Stock Portfolio Backtesting Tool

Led end-to-end design of a stock portfolio backtesting tool to help investors validate and optimize their investment strategies with confidence.

B2B ENTERPRISE SAAS

MOBILE APP

CROSS-PLATFORM

Mobile App for Field Service Workers

Digitalized the field service workflows by designing an app for field service workers, integrated with an existing Service Management Platform.

E-COMMERCE

RESPONSIVE WEB

WEB3

Crypto-Native E-Commerce Experience

Designed and shipped an end-to-end crypto e-commerce experience for phone purchases, enabling 1,000+ users to complete wallet-based checkout, claim on-chain rewards, and manage orders and wallet addresses.

B2B SAAS

WEB

MANUFACTURING

Production Tracing System for Manufacturing Sector

Redesigned an internal tool for the client - FinePro for improved manufacturing data retrieval and interpretation workflows.

FIELD STUDY

TRANSPORTATION

A Field Study on Passengers’ Behaviors, Motivations, and Challenges While Multitasking

WEB ACCESSIBILITY

WCAG AA

E-Commerce Accessibility Evaluation & Design Recommendation for CHARLES & KEITH

Conducted an accessibility evaluation and delivered actionable improvements for the CHARLES & KEITH E-Commerce website.

I design complex workflows into intuitive, consistent experiences through research-driven design thinking and scalable design systems

UX Designer

Hazel.

Let's connect and collaborate!

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I design complex workflows into intuitive, consistent experiences through research-driven design thinking and scalable design systems

UX Designer

Hazel.

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Tap to reveal

I design complex workflows into intuitive, consistent experiences through research-driven design thinking and scalable design systems

UX Designer

Hazel.